Call for papers


Following the successful series of PATCH workshops, PATCH 2020 will be again the meeting point between state of the art cultural heritage (CH) research and personalization research. For those using any kind of technology, while focusing on ubiquitous and adaptive scenarios, to enhance the personal experience in CH sites. The workshop is aimed at bringing together researchers and practitioners who are working on various aspects of CH and are interested in exploring the potential of state of the art of mobile and personalized technology (onsite as well as online) to enhance the CH visit experience. The expected result of the workshop is a multidisciplinary research agenda that will inform future research directions and hopefully, forge some research collaborations.


Topics (of interest) include, but are not limited to:

  • Adaptive navigation and personalized browsing in digital and physical cultural heritage collections and in CH sites
  • Ambient Cultural Heritage
  • Personalization for group of visitors to CH sites
  • Personalization for collective CH information authoring and management
  • Creativity and collaboration support in CH
  • Personalized mobile museum guides & personal museum assistants
  • Recommendation strategies for CH
  • Adaptation strategies for text and non-verbal content in CH
  • NLG techniques and conversational agents for CH
  • Integration of virtual and physical collections
  • Analysis of behavior patterns to improve CH recommendation
  • Personalization across the whole of a person's digital ecosystem
  • Long term personalization.
  • IoT and Cultural Heritage
  • Robots in museums
  • 3D, Virtual and Augmented Reality for Cultural Heritage
  • Context-aware information presentation in CH
  • Interactive user interfaces for CH applications
  • Gestural interfaces for Cultural Heritage applications
  • Use of personality for guiding Cultural Heritage Experiences
  • Participatory CH including multiple viewpoints and perspectives
  • Community mapping for CH information sharing


Cultural heritage (CH) has traditionally been a privileged area for personalization research, as highlighted by the many H2020 calls on this topic. Visitors come to cultural heritage sites willing to experience and learn new things, usually without a clear idea of what to expect. CH sites are typically rich in objects and information; much more than the visitor can absorb during the limited time of a visit. As discussed by Falk (2009), visitors to CH sites differ and their visit experience involves a combination of the physical, the personal, and the socio-cultural context and identity-related aspects. Hence, they may benefit from individualized support that takes into account contextual and personal attributes. However, personalization brings two main challenges:

  • Firstly, can we support CH exploration for first-time and anonymous visitors, taking into account that many people access cultural sites only once, or they interact with digital services anonymously?
  • Secondly, when it is possible to track users along time, can we provide an engaging experience for the ‘digital’, ‘mobile’ and ‘traditional’ CH visitors before, during and after a visit by exploiting information from previous interactions on CH sites and elsewhere on the ubiquitous Web? Further, an interesting problem to explore is whether this kind of support can be a basis for maintaining a lifelong chain of personalized CH experiences. This is true, not only in “traditional” CH sites, but also in urban environments, which reflect the varied history of mankind and offer places and objects representing shared values for the population, to be preserved and valued.